NPR's John Ydsti reports today on one of book publishers' novel marketing ploys: book trailers. Just like movie trailers, book trailers give audiences glimpses into what's going on between the covers of the latest titles. Some of these trailers are selectively aired in theaters near bookstores to prompt those post-movie purchases, while others are Web-only productions. For a discussion of this tactic, see the CBC's piece from earlier this month, "View to a Thrill."
Categories: new_news | promising_promotions
Tuesday, July 18, 2006
Coming to a theater near you...book trailers!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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These trailers are great! I should be able to link to them in my new reader development blog! Thanks for this, Jill.
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