Tuesday, July 18, 2006

Coming to a theater near you...book trailers!

NPR's John Ydsti reports today on one of book publishers' novel marketing ploys: book trailers. Just like movie trailers, book trailers give audiences glimpses into what's going on between the covers of the latest titles. Some of these trailers are selectively aired in theaters near bookstores to prompt those post-movie purchases, while others are Web-only productions. For a discussion of this tactic, see the CBC's piece from earlier this month, "View to a Thrill."

Categories: new_news | promising_promotions


Brian Mathews said...

I like that. I'm working on some 'database' trailers now :)

Jill said...


Carla said...

These trailers are great! I should be able to link to them in my new reader development blog! Thanks for this, Jill.