Today's resource comes by way of a university colleague who works in the area of health promotion. She recommends the site agoodmanonline.com for finding promotion/advertising guidance for public interest groups and other non-profits. The site's owner, Andy Goodman, is a communications consultant who "specializes in helping public interest groups, foundations, and progressive businesses communicate more effectively through print, broadcast media, and the Internet." If you click on the Publications link, you'll find some great, free publications, including the one recommended to me, Why Bad Ads Happen to Good Causes.
Hope it's helpful!
Categories: must_reads | promising_promotions | resource_roundup
Wednesday, July 26, 2006
Keeping bad things out of the way of good causes
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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