Wednesday, July 26, 2006

Keeping bad things out of the way of good causes

Today's resource comes by way of a university colleague who works in the area of health promotion. She recommends the site for finding promotion/advertising guidance for public interest groups and other non-profits. The site's owner, Andy Goodman, is a communications consultant who "specializes in helping public interest groups, foundations, and progressive businesses communicate more effectively through print, broadcast media, and the Internet." If you click on the Publications link, you'll find some great, free publications, including the one recommended to me, Why Bad Ads Happen to Good Causes.

Hope it's helpful!

Categories: must_reads | promising_promotions | resource_roundup

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