Some of you may recall that I was participating in a Marketing Forum on KnowThis.com. The Forum since been replaced in favor a blog run by the site's editor, Dr. Paul Christ. I was extremely pleased that Paul asked me to continue my participation in this new project. The KnowThis.com Marketing Blog is a great source (in my biased opinion) of marketing news and analysis. Paul writes most of the posts and I have the utmost respect for his opinions and wealth of knowledge. I think you'll find some good food-for-thought here with insightful commentary. For my part, I've committed to writing a minimum of 1-2 posts per week as I feel inspired. I'm still getting my feet wet in trying to find a voice with an audience who I don't feel I know as well as you all, but I'm having fun writing about and exploring some of the general marketing stuff I'm interested in. If this is up your alley, I hope you'll check it out.
Friday, January 05, 2007
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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