Wednesday, January 03, 2007

Catching up on all the marketing news that's fit to blog

Today's my first day back after a pleasant, restful holiday. I hope you are all off to a great start in the new year! While I may have taken a break from blogging about marketing, marketing news and articles kept on coming. As I'm trying to dig out from under all of it, I wanted to share some of the gems I uncovered (although, it's a bit of a stretch to say that I'm getting all the marketing news that's fit to blog...):

  • MarketingProfs author Stephan Spencer takes a close look at MySpace and what makes a successful business profile work. In it, Spencer analyzes what good profiles have in common (including this one from the Brooklyn Museum) and interviews one businessman who reveals how he made MySpace work for his jewelry retail enterprise.
  • Another MarketingProfs article turns the spotlight on Second Life and how to win over its residents (free registration may be required for this one).
  • Nancy over at The "M" Word writes about how one library system employed some creative marketing tactics to increase its awareness among residents. The best part is that it sounds like these efforts were true community partnerships!
  • FastCompany profiles a Silicon Valley start up that runs on customer power. This story of one open source business highlights the challenges and rewards of letting the customers call the shots (via KnowThis).
  • The New York Times article, "Online Chat Is a Grapevine That Yields Precious Fruit", Dec. 25, 2006, (registration required), discusses how two pediatricians got their baby skin care business off the ground by including their customers and colleagues in its creation. They also leveraged online message boards and parenting Web sites, all with no marketing budget. (There's a lot to learn about marketing from others involved in professional fields!)
  • The Media Daily News reports on an important WOM fact: most WOM (90%!) is spoken and the Internet is a key to sparking those conversations. Advertising Age also reports on these findings: "Word-of-mouth: The real action is offline," Dec 4, 2006; Vol.77, Iss. 49; pg. 20.
I think I'll leave it here for now. I'll discuss a couple of other interesting pieces about WOM and how to influence people to spread it next.

No comments: