Thursday, January 18, 2007

Best branding article...ever

Here it is (from allaboutbranding.com): Marketing Genius: Finding the big idea that defines you by Peter Fisk.

I'll have much more to say about this piece and its relationship to marketing by helping patrons succeed, once I fully digest this meaty read.

2 comments:

Jim said...

This is a wonderful resource. Thank you for sharing!

Jill said...

Hi, Jim!

Glad you liked the piece. It's actually an excerpt from a book (Marketing Genius). I've checked the book but haven't read it yet. Based on the excerpt, it should be a very thought-provoking read.