Here it is (from allaboutbranding.com): Marketing Genius: Finding the big idea that defines you by Peter Fisk.
I'll have much more to say about this piece and its relationship to marketing by helping patrons succeed, once I fully digest this meaty read.
Thursday, January 18, 2007
Best branding article...ever
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
This is a wonderful resource. Thank you for sharing!
Hi, Jim!
Glad you liked the piece. It's actually an excerpt from a book (Marketing Genius). I've checked the book but haven't read it yet. Based on the excerpt, it should be a very thought-provoking read.
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