The January 2007 Trend Briefing from Trendwatching.com has been making the rounds on in the blogosphere, but belongs here as well. Take a look at what Trendwatching foresees as the Top 5 Consumer Trends for '07.
In other trendy news, It's All Good reports on the PEW Internet study, "Social Networking Websites and Teens" and adds that OCLC will be publishing a complementary report in the spring. As an increasing number of non-teens are using these sites, I'd also be interested in knowing more about their social networking behavior. The OCLC study appears to have a broader age range (14+ years) than the PEW study (12-17 years).
Monday, January 08, 2007
Top trends
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.


1 comment:
Hi Jill...yes, the survey conducted on our behalf will survey people of any age, above 14, and so should provide a good view of adults too.
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