About.com highlights a MBOW (Marketing Blog of the Week) called CopyBlogger written by a marketer/writer. Here's and excerpt from the blog description: "Good blogging and good copywriting share many of the same attributes — plain spoken words designed to focus on the needs of the reader by using stories, education and a clear demonstration of benefit and value. In an overly-crowded marketplace, good copywriting allows you to catch people’s attention, and smart blogging allows you to capitalize on that attention by building trust, sales and profits." The blog is intended for those who want to beef up their persuasive writing skills for the Web, particularly for blogs. Couldn't we all stand to work out our writing muscles?
Tuesday, January 09, 2007
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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