BusinessWeek.com has an excellent list of marketing New Year's resolutions. #1 ("I will avoid exclamation points") is a tough one for me. The rest are all terrific - worthy of posting to your nearest bulletin board. I might add some others for librarians: I will bring a positive, "libraries rock" mentality to my marketing efforts; I will see the world in terms of opportunities for librarians to apply their services; I will not get discouraged when things don't go according to plan.
Friday, January 12, 2007
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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