If you've never taken a look at the American Marketing Association's web site, you may want to check out some of the great, FREE resources it offers. Here you can find Best Practices on topics like Internet Marketing and Marketing Strategy, articles and reports, a dictionary of marketing terms, and you can also sign up for a free newsletter.
I've now listed this as a resource under "Resource Links."
Monday, April 04, 2005
Explore the American Marketing Association's web site
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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