MSNBC recently ran an article called "It seemed like a good idea at the time: 20 years later, New Coke and other marketing fiascoes." The article outlines a number of marketing mishaps that makes for an entertaining read. Guess it pays to know your customers!
Tuesday, April 26, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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