In the current issue of Marketing Library Services (v.19 no.2), retail consultants from John Stanley Associates took a field trip to New Zealand to get a peek at what innovations librarians have come up with to attract patrons, as described in "Studying Progressive Libraries: An Adventure in New Zealand." And it sounds like New Zealanders are doing something right - according to the article, libraries there enjoy 80%+ community usage, more than triple what we see in the U.S.!
The authors outline lessons learned from their journey abroad and point out creative ideas (ever heard of wine in libraries?!).
If you are interested in learning more about retail topics, John Stanley Associates offers a free monthly e-newsletter.
Friday, April 08, 2005
New Zealand innovation in current Marketing Library Services newsletter
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment