Wednesday, April 20, 2005

Success with "dumb" marketing?

A very worthwhile post appeared today in Los Angeles called, "The Remarkable Genius of Dumb Marketing and Why It’s So Great". There is some good discussion about "neighborhood marketing" and the importance of getting to know your customers locally. (Hm. Maybe Pepsi could learn a thing or two from libraries!). Also, some potentially helpful reads are mentioned.

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