A very worthwhile post appeared today in dBusinessNews.com Los Angeles called, "The Remarkable Genius of Dumb Marketing and Why It’s So Great". There is some good discussion about "neighborhood marketing" and the importance of getting to know your customers locally. (Hm. Maybe Pepsi could learn a thing or two from libraries!). Also, some potentially helpful reads are mentioned.
Wednesday, April 20, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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