We all know how important the Web is for communicating to patrons our libraries' hours, services, news, and resources. Our websites are almost invariably where we refer patrons when they have questions. Are we really maximizing this most important marketing tool? An article in Bytestart gives 10 pieces of advice for avoiding website marketing mistakes. While the article is directed at small businesses, there's some good food for thought for libraries too.
Monday, April 11, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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