Ok, I admit that is says something about me that I am always emphasizing the "freeness" of the resources I mention. But, hey, free is good. And speaking of good and free, there is a 10-part tutorial from KnowThis.com called "The Principles of Marketing." Part One is entitled "About Marketing", which seems to cover the basics. The other nine parts are forthcoming and will include "Understanding Customers" and "Targeting Markets," among others. Check it out and let me know what you think!
Also, I just discovered and really like KnowThis.com, so I'll be listing it as a resource.
Tuesday, April 12, 2005
FREE marketing tutorial from KnowThis.com
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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