Scott Ginsberg wears a nametag 24/7/365 to make him and his self-created brand more approachable. His exploits are detailed in his Hello, my name is BLOG blog. His posts drive at how to be an effective communicator and from what I've read so far, it's fascinating! A summary of his thoughts on what makes a brand approachable is on WOMBAT, an offspring of WOMMA. The name tag idea and the subsequent homemade personal brand intrigues me because as librarians, we don't just "sell" our services, we sell ourselves. Our personalities are just as much a part of our service transactions as our nifty databases and spiffy books. How we present ourselves personally can make a lot of difference in whether or not patrons come back.
On a somewhat related note, WOMBAT is now digestible in podcast form.
Wednesday, December 14, 2005
Cool nametag!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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