Wednesday, December 14, 2005

Cool nametag!

Scott Ginsberg wears a nametag 24/7/365 to make him and his self-created brand more approachable. His exploits are detailed in his Hello, my name is BLOG blog. His posts drive at how to be an effective communicator and from what I've read so far, it's fascinating! A summary of his thoughts on what makes a brand approachable is on WOMBAT, an offspring of WOMMA. The name tag idea and the subsequent homemade personal brand intrigues me because as librarians, we don't just "sell" our services, we sell ourselves. Our personalities are just as much a part of our service transactions as our nifty databases and spiffy books. How we present ourselves personally can make a lot of difference in whether or not patrons come back.

On a somewhat related note, WOMBAT is now digestible in podcast form.

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