Did you know that everyone in your library is a marketer (including you)? Well it's true! I was glad to see this article from MarketingProfs that describes how everyone on staff is performing a marketing function of some sort. This is also why internal marketing is so important and should be a part of your strategy. The author's remarks sum it all up: "Weave the work of the marketing department into the daily lives of all employees: Make sure everyone knows core messaging and value propositions; teach everyone to think like a marketer; provide easy mechanisms for people to report market feedback and needs into the marketing department." Exactly!