Did you know that everyone in your library is a marketer (including you)? Well it's true! I was glad to see this article from MarketingProfs that describes how everyone on staff is performing a marketing function of some sort. This is also why internal marketing is so important and should be a part of your strategy. The author's remarks sum it all up: "Weave the work of the marketing department into the daily lives of all employees: Make sure everyone knows core messaging and value propositions; teach everyone to think like a marketer; provide easy mechanisms for people to report market feedback and needs into the marketing department." Exactly!
Thursday, December 15, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
3 comments:
Jill,
I agree so much with this post I had to remind people on my blog too.
Thanks for pointing out this article!
Jill,
Thanks for the posting and link. I'm always glad to know someone reads these things!
-Matt Blumberg
My pleasure! It's great work, thank you!
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