A few tidbits about how some public libraries (mostly from the Chicago area) are marketing away:
- School libraries target students' interests: Details how one librarian turned a corner of her school library into a "Coffee House" and snuck in some info literacy too!
- Meadows library is tailored to city: The importance of understanding the demographics of your patron base is highlighted here.
- Community Library makes pitch to teen readers: Neat marketing and programming ideas from how one library celebrated Teen Read Week, which included talks from a comic book writer, a video game playoff, and an Open Mic Night.
- Library strives to be heart of community: This library features a used book store, cafe, gift shop and a conveyor belt/item sorter for returned books. Why? As the library director said, "We're no longer just a place to come and find books...People expect there to be more activity, instruction, education and enrichment."
- Patrons share library pride: The Des Plaines Public Library is a hopping place, due in no small part to its outstanding collections. One patron even said the library had a better DVD collection than Blockbuster. This library seems to know who its competitors are and are stepping up to them.