Friday, December 02, 2005

Corporate librarian wrap up

In honor of the last day of "corporate librarian week," I was poking around on SLA's Website and found an interesting division that may be useful for marketing purposes. The Advertising and Marketing Division of SLA "is concerned with the collection, retrieval, and dissemination of information devoted to advertising, marketing, and related disciplines, and in the management of libraries and information centers in these areas." To that end, they have a lot of interesting resources on their Webpage including The Branding Resource and Web Resources.

A blog called Data Obsessed written by a librarian working in a consulting firm in New York caught my attention because of its insights into issues particular to corporate librarians' work. While not every post is directly related to corporate libraries specifically, the author does highlight items that can influence marketing planning in those settings. Plus, it's just fun to read a blog from the coporate/special library perpective.

Finally, if you haven't bookmarked Marketing the Corporate Library, you may want to do so. A number of the resources I pointed out this week came from there and it seems handy.

Since every week is corporate librarian week for those of you in business settings, I'll try to keep an eye out for helpful marketing tips just for you and pass them along as I find them. :)

No comments: