Sunday, December 18, 2005

Happy holidays!

I am off to the great Buckeye State and to my family, and I won't be returning until early January 2006! During that time, I'll either be posting a heck of a lot more or a heck of a lot less. I wish you all the best during the holiday season.

I'll leave you with this terrific article from the University of Michigan's University Record, which features an interview with a professor who explains the rituals and psychology surrounding holiday gift-giving. Marketing and buying decisions are always less about the stuff being consumed and more about how customers feel about and perceive those exchanges. Some holiday food for thought!

Best wishes!

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