I am off to the great Buckeye State and to my family, and I won't be returning until early January 2006! During that time, I'll either be posting a heck of a lot more or a heck of a lot less. I wish you all the best during the holiday season.
I'll leave you with this terrific article from the University of Michigan's University Record, which features an interview with a professor who explains the rituals and psychology surrounding holiday gift-giving. Marketing and buying decisions are always less about the stuff being consumed and more about how customers feel about and perceive those exchanges. Some holiday food for thought!
Best wishes!
Sunday, December 18, 2005
Happy holidays!
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment