Hit the perfect PR pitch

WebProNews had a fairly decent article about achieving positive results with PR for people who are not PR experts. Essentially, the article describes how to move beyond tactics to a PR strategy. "When you adopt the core PR strategy discussed in this article, you are then free to move beyond tactics and pay closer attention to the perceptions and behaviors of your most important external audiences, the very people who could hold your professional success as a manager in their hands." The point is to select the appropriate vehicle for your audience in order to do one of three things: "Change existing perception, create perception where there may be none, or reinforce it."

Heaps more marketing news cropped up this week that I'm going to have to get to next week so stay tuned...