Let's get real

To continue our corporate librarian marketing theme, take a peek at this article called Marketing: Realistic Tips from the SLA. The author runs the research and consultancy firm MarketBase (check out the author's recent publications from the firm's site for other goodies). The tips concern ways to make time for marketing, budgeting, and writing a marketing plan. As the author concludes, "Whether you're working on a shoestring budget or with sizeable financial and staff resources, dedication to the marketing process and to creating a marketing plan will make a difference. Those in the know agree that this is an investment for a successful future."

Be sure to look at the references for other helpful sources too like a marketing bibliography and how to write a marketing plan.