Hurray! I've been waiting for this to be available online for a while and now it is! OCLC's report,Perceptions of Libraries and Information Resources (2005), is up and ready for viewing! I've only heard an overview of this report from our University Librarian and haven't read it yet, but now you know what I'll be doing today! This kind of research is absolutely invaluable to us as we try to find the best way to position our services so that they pop up on users' already cluttered radar. Ok, enough of reading this post - go ahead and check out the report. :)
[Update: George Needham, Vice President of Member Services at OCLC, et al. speaks up about this report and the 2003 Environmental Scan on Talking with Talis (MP3, 44 mins.). (Found via AcademicPR listserv).]
Monday, December 12, 2005
Time to perceive how we're perceived
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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