Tuesday, November 07, 2006

12 customer values for technology-related services

A common topic among library circles is how to use technology to deliver value to patrons. The problem is, it's pretty tough to know what it is our patrons value most. Is it ease-of-use? Community? One research and consulting firm recently conducted some research to get at answers to this question. A firm called Social Technologies studied what people want from future technologies and what qualities they appreciate. The result of their work is a list of 12 consumer technology values: user creativity, personalization, simplicity, assistance, appropriateness, convenience, connectedness, efficiency, intelligence, protection, health, and sustainability. You can read an analysis of these findings on Marketing Profs Daily Fix, where the author has kindly assembled these values into a nice graphic (PDF) suitable for your most prominent wall space. Heck, you can even frame it if you want to! But more importantly, as the author advises, is to make sure your technology innovations address at least some of these items.

Categories: must_reads | research_and_reports

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