On the KnowThis.com Marketing Forum, Paul points out a terrific CRM piece about the generations that make up our nation and how best to market to them. The author states, "This special issue of CRM magazine presents an overview of population trends for consumer strategists that covers various generations: the War Generation (and older), Baby Boomers, Generation X, and Generation Y--a nation of generations, if you will. The handiest way to approach this overview may be to regard it as a united state of measurements, methods, and tools that will help marketers navigate the complex sales and marketing waters that swirl around targeted campaigns for each of these segments." By clicking on the links to each generation, you'll find descriptions of each group as well as ideas for effective promotions, their buying behavior and more - very nice!
Categories: resource_roundup
Monday, November 06, 2006
A nation of generations - Tips from CRM
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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