Monday, November 06, 2006

A nation of generations - Tips from CRM

On the Marketing Forum, Paul points out a terrific CRM piece about the generations that make up our nation and how best to market to them. The author states, "This special issue of CRM magazine presents an overview of population trends for consumer strategists that covers various generations: the War Generation (and older), Baby Boomers, Generation X, and Generation Y--a nation of generations, if you will. The handiest way to approach this overview may be to regard it as a united state of measurements, methods, and tools that will help marketers navigate the complex sales and marketing waters that swirl around targeted campaigns for each of these segments." By clicking on the links to each generation, you'll find descriptions of each group as well as ideas for effective promotions, their buying behavior and more - very nice!

Categories: resource_roundup

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