If your library is still on the fence about blogging, or if you've made the leap but would like to improve your blog content and management, the following resources will be of use:
As I was doing some digging today, I found a report that is the product of a joint research project between a Northeastern University professor and Backbone Media. For this study, researchers interviewed 20 corporate bloggers to find what characteristics successful blogs have in common. The results are presented in the Blogging Success Study document and, while I haven't read all of it quite yet, what I have reviewed is quite helpful. Lead author Dr. Walter Carl wrote about the findings in his own blog where he mentions five themes that emerged from his investigation - culture, transparency, time, dialogue, and entertaining writing style and personalization.
Also, if you already have a good blog but aren't sure what to do with the comments it attracts, the MarketingProfs Daily Fix blog offers some good advice. In a nutshell, the author advises bloggers to embrace comments, including the bad ones, as opportunities to build relationships and improve service. (The comments on the article are worth reading too).
Categories: research_and_reports | technology_tools
Tuesday, November 14, 2006
Don't just blog, blog well
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
This was very helpful. Thank you :)
Post a Comment