Tuesday, November 14, 2006

Don't just blog, blog well

If your library is still on the fence about blogging, or if you've made the leap but would like to improve your blog content and management, the following resources will be of use:

As I was doing some digging today, I found a report that is the product of a joint research project between a Northeastern University professor and Backbone Media. For this study, researchers interviewed 20 corporate bloggers to find what characteristics successful blogs have in common. The results are presented in the Blogging Success Study document and, while I haven't read all of it quite yet, what I have reviewed is quite helpful. Lead author Dr. Walter Carl wrote about the findings in his own blog where he mentions five themes that emerged from his investigation - culture, transparency, time, dialogue, and entertaining writing style and personalization.

Also, if you already have a good blog but aren't sure what to do with the comments it attracts, the MarketingProfs Daily Fix blog offers some good advice. In a nutshell, the author advises bloggers to embrace comments, including the bad ones, as opportunities to build relationships and improve service. (The comments on the article are worth reading too).

Categories: research_and_reports | technology_tools

1 comment:

Elaine Vigneault said...

This was very helpful. Thank you :)