Library Web sites are more than portals to information. In many cases, they are the first or only points of contact patrons have with the library and they can relate volumes about what the library represents. What does your Web site say about your library? The Branding Blog addresses this question and points out two often-neglected parts of a Web site - the "About Us" and "Contact Us" sections. The Blog refers to two articles that offer tips for improving these pages.
The "About Us" article suggests that this page should answer five questions:
- Why do you do what you do?
- Who are the people behind the company?
- What kind of people will I be working with/buying from?
- What does your company stand for?
- What does your company stand against?
There are lots of terrific tips here. Your Web pages are showcases where you can "sell" yourselves and your services with a human touch. They're not just listings of the resources we have, but reflections of what we're all about. Make them count!