Candi at the LibTalk blog reports on a Library Journal article stating that OCLC has been awarded a Gates grant to develop a library marketing campaign. From the press release: "The $1.2 million grant will be used by OCLC to conduct research, develop strategies, create materials and test elements of a national marketing campaign to demonstrate the value of libraries, and the need to increase support for libraries to meet the changing needs and expectations of library users. The project will aim to create a national campaign that can form an umbrella for regional- and local-level programs." It appears that this campaign will focus on public libraries.
It's all good: Any comments on the grant?
Categories: new_news
Friday, November 17, 2006
OCLC receives grant for library marketing campaign
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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