Monday, November 20, 2006

Trend time

It's that time of year again when marketing pundits venture their guesses about the marketing trends that will shake up the new year. This early entry comes from The brief article sums up consumer trends, trends in traditional media, and hot online trends. Not surprisingly, online research and local search are the online trends to watch. Word-of-mouth is also going to continue to be important. In terms of demographics, affluent women and the U.S. Asian population will be attractive target markets, and online media will be the tool of choice for reaching college grads. At least, that's what the author thinks. I also came across a press release that describes a study done for the American Advertising Federation (AAF), which found that a hefty portion of TV ad budgets will shift to online media. The press release also contains a PowerPoint summary of the study. The message here for librarians is that the online environment is going to become increasingly dynamic, so what are we going to do to keep up? Do you see any other marketing trends looming on the horizon?

Update: Mr. Ubiquitous has some creative ideas about using media and iTunes to market the library.

Categories: neat_trends | new_news

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