It's that time of year again when marketing pundits venture their guesses about the marketing trends that will shake up the new year. This early entry comes from Entrepreneur.com. The brief article sums up consumer trends, trends in traditional media, and hot online trends. Not surprisingly, online research and local search are the online trends to watch. Word-of-mouth is also going to continue to be important. In terms of demographics, affluent women and the U.S. Asian population will be attractive target markets, and online media will be the tool of choice for reaching college grads. At least, that's what the author thinks. I also came across a press release that describes a study done for the American Advertising Federation (AAF), which found that a hefty portion of TV ad budgets will shift to online media. The press release also contains a PowerPoint summary of the study. The message here for librarians is that the online environment is going to become increasingly dynamic, so what are we going to do to keep up? Do you see any other marketing trends looming on the horizon?
Update: Mr. Ubiquitous has some creative ideas about using media and iTunes to market the library.
Categories: neat_trends | new_news
Monday, November 20, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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