A press release from the Mobile Marketing Association (MMA) describes the latest update to its Mobile Advertising Guidelines (PDF). The Guidelines include banner and content guidelines, technical requirements, and a glossary. There are also examples of the various kinds of banner ads out there.
I suspect libraries will be using these mediums for promotion purposes, and this document does a good job of explaining how it works.
Categories: promising_promotions
Monday, November 13, 2006
Going mobile
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment