Monday, November 13, 2006

Going mobile

A press release from the Mobile Marketing Association (MMA) describes the latest update to its Mobile Advertising Guidelines (PDF). The Guidelines include banner and content guidelines, technical requirements, and a glossary. There are also examples of the various kinds of banner ads out there.

I suspect libraries will be using these mediums for promotion purposes, and this document does a good job of explaining how it works.

Categories: promising_promotions

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