Take a look at this article from Scotland about a possible viral marketing campaign. The speculation is that some savvy angel experts devised a campaign that involved delivering envelopes to strangers that were filled with money and marked with the words, "Do you believe in angels?" While no one has solved the mystery of the anonymous benefactors, marketing experts believe that this smacks of a marketing ploy.
Regardless of the motives behind these gifts, this idea of a mystery marketing campaign struck me as a great idea for librarians! Could librarians leave clues, quotes, citations, research tips or other "gifts" in unlikely places like the student commons, restrooms, bus stops, etc. and then unveil the purpose as part of a larger event or marketing plan? I think there's potential here. Has anyone tried something like this?
Friday, May 27, 2005
Add a little mystery to your marketing mix
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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