Tuesday, May 24, 2005

Get in on the buzz

Marketingprofs.com offers virtual seminars on a range of marketing topics. The next one, on March 26th is called The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen. For those of you who can't watch it, you many want to check out an article by Rosen called Five Common Misconceptions About Buzz Marketing, in which Rosen describes his experiences promoting EndNote. I found this article to be very helpful since I often hope that our patrons will spread word of our services "through the grapevine," but never quite understood how the grapevine works.

The next virtual seminar is on June 9th called Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to Presentation. If you have the opportunity to attend, I hope you'll share your experiences!

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