A library's web site is one of the primary ways librarians can promote their services and an important part of the marketing mix. Librarian.net bloggers and others recently wrote about how to achieve an effective web presence. Some tidbits from the librarian.net post:
- Be accessible
- Be human
- Be an advocate
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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