Monday, May 23, 2005

Marketing to hope

Did you know that when you market library services, you're actually marketing to patrons' hopes? Well, I never thought of it exactly that way either, but it makes good sense. Check out Sunday's article from Hospitality Net entitled, "What Are You Really Marketing? It's Not What You Think."

Author Charlie Cook advises salespeople to focus their marketing by making a list of their clients' hopes. What would that look like in an academic library? Maybe something like, "I hope I can get the research done for this paper in time for class," or, "I hope I didn't miss any important articles," or, "I hope I cited this correctly."

Any others for your library?

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