If you work with teens and young adults, you may want to take a peek at the blog "Ypulse: Media for the Next Generation." The blog provides news and commentary about Generation Y for marketing professionals.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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