More on mystery

Thanks to librarian Sue Dodd from Uppsala, Sweden who sent in a comment about my previous post, "Add a little mystery to your marketing mix."

Sue encountered an interesting example of a mystery marketing campaign at the univeristy that got a buzz going. Sue states:

"A year or so ago somebody started writing titles of interesting books between the tiles in many of the WCs. The writing was small and in black ink with the initials of the publisher. It was always the same publisher. The phenomenon and some of the individual titles gave rise to many conversations. It was extremely effective marketing ."