Wednesday, August 03, 2005

Heavy duty marketing materials

Thanks to Steven Bell for passing along this interesting resource: The Strategic Marketing Planning Process Using EXMAR (pdf). Sure, the Marketing Process Company is trying to sell you stuff, but the documents they provide, although somewhat technical, outline the processes involved in marketing planning, which can be helpful. They also provide sample marketing plans as well as presentations and white papers. They're pretty heavy-duty though, so read with caution! ;)

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