The latest August issue of Marketing Treasures by Chris Olson is out and about and features tidbits about recent conference proceedings and upcoming events, bundling, slogans and more. My favorite piece is Cross Promotion Opportunities, since most of my work involves partering with various campus units and departments. I think this is a particularly effective way of promoting our services because it puts the library in a different and/or unusual context and demonstrates to our patrons that we are relevant in ways that they might never have expected.
Thursday, August 18, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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