Thursday, August 18, 2005

Treasure tidbits

The latest August issue of Marketing Treasures by Chris Olson is out and about and features tidbits about recent conference proceedings and upcoming events, bundling, slogans and more. My favorite piece is Cross Promotion Opportunities, since most of my work involves partering with various campus units and departments. I think this is a particularly effective way of promoting our services because it puts the library in a different and/or unusual context and demonstrates to our patrons that we are relevant in ways that they might never have expected.

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