Marketing Group Inc. is another one of those consulting firms trying to sell you stuff BUT that also has plenty of free, helpful resources to offer. Skip over the pitchy parts, to the Articles Library where you will find an abundance of tips and strategies for your consumption.
To the anonymous librarian out there who took my survey and commented that she wanted some how-to's about branding, you may want to look at the Branding your Business section of this site, and in particular read over Branding Through Effective Logo Design, which outlines 8 qualities of a good logo. Remember though, a brand is much more than a logo. Branding is about showcasing the overall image of your library in everything you do. Good luck to you!
Thursday, August 04, 2005
Resource for your reading pleasure
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
I would agree that there are some nice articles in here. I looked at one about publicity stunts - http://www.marketingsource.com/articles/view/1479 that was interesting.
Thanks for this site.
Allen
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