(But then again, isn't every month library card sign-up month?). See ALA's press release or PLA's Smartest Card site for toolkits and other resources.
Wednesday, August 03, 2005
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2005
(233)
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August
(21)
- Try This Tuesday
- Did you know you were a marketer?
- Can you hear me now?
- A great pyramid
- WOM wins out among college students
- Doing your homework
- Why you should become a liar
- Writing for results
- It's a brand new day...and a brand new resource
- Treasure tidbits
- What's the big idea?
- Aim to target your market
- VACATION!
- What's in it for me part 2: The sequel
- Resource for your reading pleasure
- September is library card sign-up month
- Heavy duty marketing materials
- Get to know the IMLS
- What's in it for me?
- Market research - and you're the market!
- Outside the Book - W.O.W.!
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▼
August
(21)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
- research (6)
- resources (10)
- scales (1)
- segmentation (4)
- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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