Thanks to Dinesh Gupta for informing me of the 5th IFLA International Marketing Award. The purpose of the Award is to recognize the best library marketing project each year. The deadline for applications is November 30, 2006.
In other IFLA news, Dinesh is also organizing a poster session for the IFLA Seoul Conference scheduled for August 22-23. According to Dinesh, the poster entitled, In Search of Marketing Excellence, "is to bring out visibility of the "IFLA INTERNATIONAL MARKETING AWARD". The poster provides a review of the past winners, their impressions. It will also project the Award amongst the IFLA community to attract more qualitative applications for the year 2007. Besides perspective applicants, we are expecting visits of Jury Members, Award Winners, Marketing Advocators, Educators, and others who have interest in marketing LIS.
Through the blog, we invite all interested persons in Management and Marketing to the IFLA Poster Session."
Categories: new_news | real_life
Monday, August 14, 2006
5th IFLA International Marketing Award
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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