Mobile marketing, RSS, MySpace, WOM, and out-of-the-ordinary promotion vehicles are just some of the marketing trends shaping marketing today, according to Entreprenuer.com. In one neat example of text messaging in action, the article mentions how some restaurants text the daily specials to their customers. Hmm...couldn't we do the same with new titles, services and events?
The danger here is that, while many of these promotion venues look promising today, tomorrow they may be seen as just another form of clutter. For these reasons, it's important, and just downright responsible, to make sure that the messages we put out there are targeted and relevant to the target market.
Categories: neat_trends | promising_promotions
Tuesday, August 08, 2006
What's working: Top marketing trends
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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