Two new-to-me marketing blogs caught my eye in recent days and you may also find them worthy of your aggregator:
Emergence Marketing is written by the president of Corante, Inc. and a marketer who specializes in marketing information technology products. As the authors assert, the blog is about, "Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies." There's fascinating stuff here, and I'm particularly excited about the technology slant on marketing that the blog offers (more on technology and marketing libraries to come!).
The second blog called The Brand Builder Blog was recently named one of the Top 11 Word of Mouth Blogs (as was Emergence Marketing). While the blog appears to be lacking much detail about the authors, the posts are solid (and the cute chihuahua doesn't hurt either! ;-) ).
Categories: resource_roundup
Monday, August 14, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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