Marketers don't waste much time in figuring out how to utilize new technologies to promote their wares to consumers. The International Herald Tribune has a terrific article that summarizes the headway advertisers are making into the world of mobile communications. The article states that, worldwide, there are twice as many cell phones as PC's, and that opt-in, SMS-based campaigns have met some success among niche markets in Europe.
Should libraries be thinking about delivering their services via mobile devices? You betchya! In fact, some librarians are already dipping their toes into these promising waters.
Oh, and in case you were wondering, there is of course a marketing organization focused on this emerging aspect of marketing - the Mobile Marketing Association. I was pleased to find that the MMA site offers a fairly rich set of information and resources for non-members, including articles and statistics.
Categories: neat_trends | new_news | promising_promotions | technology_tools
Monday, August 28, 2006
Marketing goes mobile
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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