Monday, August 28, 2006

More on the 2007 ACRL Best Practices in Marketing Academic and Research Libraries @your library Award

My thanks to Mark Sanders, Reference Librarian and Outreach Coordinator at Joyner Library at East Carolina University for sharing more details about the 2007 ACRL Best Practices in Marketing Academic and Research Libraries @your library Award. Mark would like to encourage quality applicants to apply, and I'm happy to continue to help get the word out about this great opportunity for you cutting-edge librarian-marketers out there. Here, Mark shares some more details about the award:

"ACRL, through funds provided by Springer, will once again award academic libraries that have demonstrated an outstanding best practices marketing program. The three award categories include community college, college, and university. Each winning library will receive a plaque and $2,000 award to be presented at the 13th ACRL National Conference in Baltimore, Maryland, March 29 - April 1, 2007.

In 2005, a $2,000 award was presented to American University for first place, and a $1,000 award was presented to Illinois State University for second place. The American University Library marketing plan was carried out through an intelligent, focused, and creative marketing plan, as well as exemplary use of partnerships with campus units and tools developed by professional organizations, including the ACRL Toolkit for Academic and Research Libraries. Illinois State University made use of a good survey instrument to identify marketing challenges, coupled with a combination of good planning and broad-based involvement, and the graceful application of "“@ your library" themes. Both institutions demonstrated strategies and practices that can be adapted at other academic libraries to effectively market their resources and services to the campus community.

More information about the 2007 award criteria, portfolio submission instructions, and past award winners' marketing plans and supplemental materials can be found at

Thanks, Mark, and best of luck to those of you who apply!

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