Library Web sites are more than portals to information. In many cases, they are the first or only points of contact patrons have with the library and they can relate volumes about what the library represents. What does your Web site say about your library? The Branding Blog addresses this question and points out two often-neglected parts of a Web site - the "About Us" and "Contact Us" sections. The Blog refers to two articles that offer tips for improving these pages.
The "About Us" article suggests that this page should answer five questions:
- Why do you do what you do?
- Who are the people behind the company?
- What kind of people will I be working with/buying from?
- What does your company stand for?
- What does your company stand against?
There are lots of terrific tips here. Your Web pages are showcases where you can "sell" yourselves and your services with a human touch. They're not just listings of the resources we have, but reflections of what we're all about. Make them count!
Categories: tips_to_try
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
good timing for me! i have to write a couple of "about" pages soon.
thanks!
yeah! glad it'll help. i really thought the tips were pretty good. good luck!
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