A colleague of mine introduced me to Trendwatching.com, home of a newsletter that monitors the latest trends in marketing. According to the site:
"Our focus is on consumer insights and behavioural trends, and the hands-on marketing/business opportunities they present."
You can subscribe for free and preview the current issue online. The latest theme is Customer-made, that is marketing done in close cooperation with customers (sound familiar?). The newsletter is chock full of examples from all over the business world - good inspiration for librarians too! Next issue will feature updates on Planned Spontaneity, Sachet Marketing and Curated Consumption.
Wednesday, June 01, 2005
How trendy!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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