Wednesday, June 01, 2005

How trendy!

A colleague of mine introduced me to, home of a newsletter that monitors the latest trends in marketing. According to the site:

"Our focus is on consumer insights and behavioural trends, and the hands-on marketing/business opportunities they present."

You can subscribe for free and preview the current issue online. The latest theme is Customer-made, that is marketing done in close cooperation with customers (sound familiar?). The newsletter is chock full of examples from all over the business world - good inspiration for librarians too! Next issue will feature updates on Planned Spontaneity, Sachet Marketing and Curated Consumption.

No comments: