Snag the black dog

You may have heard mention of a recent presentation given to librarians by Chris Bidlack of Bidlack Creative Group, an award-winning arts and education design strategy firm located in Ann Arbor, Michigan. The philosophy of Chris and his Bidlack Creative Group, is that when it comes to marketing:

"Your audience is like a black dog on a cloudy, moonless night. You can't see it, but you know it's out there. Sniffing around. Not paying attention to you, or even knowing why it should pay attention. How do you find it? How do you call it? How do you make it come inside and do what you want it to do? [from site]"

Their web site's "Free Treats" and "This Month's Cool Thing" sections offer some good how-to resources about communication that I know we could all use!

I am now going to adhere to Rule #3 of The First 5 Rules of Communicating with the Black Dog: Be brief!