An article about the University of Minnesota's efforts to lure in undergraduates outlines the creative steps librarians have taken to compete for students' interest. Like other university libraries, UM librarians aimed to address the particular needs and preferences of undergrads by adding a coffee bar, comfy chairs and more computers. Most interesting, UM spent 18 months developing an "Undergraduate Virtual Library," chock full helpful resources tailored to undergraduates including an assignment calculator and a Google-esque search interface. Excellent! If anyone knows more details about this project, I'd love to hear about how this developed. Talk about marketing in action!
Tuesday, November 08, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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