"Just read it" is a slogan that will be gracing the sides of buses in the Boston area. An article from the Boston Herald details the $120,000 promotional campaign that is underway to increase awareness of what the libraries have to offer. Is this a worthwhile venture? As one librarian states in the article, "There's nothing wrong with advertising something that belongs to the people. There are people who don't know about the resource, and it's an amazing, amazing resource - the palace of the people"
Tuesday, November 08, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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