"Just read it" is a slogan that will be gracing the sides of buses in the Boston area. An article from the Boston Herald details the $120,000 promotional campaign that is underway to increase awareness of what the libraries have to offer. Is this a worthwhile venture? As one librarian states in the article, "There's nothing wrong with advertising something that belongs to the people. There are people who don't know about the resource, and it's an amazing, amazing resource - the palace of the people"