Thursday, November 03, 2005

Put your money where your value is

A terrific post to what has become one of my favorite blogs outlines how to spend your marketing and ad budget (even if you don't have one). What I like about the author's ideas is that they are not only exceptionally creative and innovative, but people-oriented. Marketing, to a large degree, is about making people happy (satisfying needs). To do this effectively, both users and employees require close attention, as the post illustrates nicely.

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