A terrific post to what has become one of my favorite blogs outlines how to spend your marketing and ad budget (even if you don't have one). What I like about the author's ideas is that they are not only exceptionally creative and innovative, but people-oriented. Marketing, to a large degree, is about making people happy (satisfying needs). To do this effectively, both users and employees require close attention, as the post illustrates nicely.
Thursday, November 03, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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